Retail giant Moda Operandi is ditching exotic animal fur and skins

“Exotic skins and furs belong to the animals born with them, not the collars or claws.”

Luxury online retailer Moda Operandi has confirmed that it has banned exotic animal fur and skins.

The move came after People for the Ethical Treatment of Animals (PETA) sent the company images of horrific animal suffering in the exotic skin trade.

PETA has conducted several secret field investigations to expose the brutal torture that animals undergo in the name of fashion.

He has posted numerous videos of recorded footage from the fur and exotic skins industries, which show animals pacing and mutilating themselves inside cramped cages at fur factory farms and workers being electrocuted. and driving rods into the spines of crocodiles.

Some videos show pythons hammered to the head, lizards decapitated and alligators held in fetid water inside damp, dark shelters before their necks are cut open.

Animals exploited by the fur industry often spend their entire lives in cramped cages, where they come and go frantically, according to the vegan charity. Animals in distress chew on the bars and even inflict injury on themselves. PETA’s report also reveals that these animals are often electrocuted, poisoned, gassed, and even skinned alive for the fashion world.

“Exotic skins and furs belong to the animals born with them, not the collars or claws,” said PETA Executive Vice President Tracy Reiman.

“Making the fashion world a friendlier place”

In response to Moda Operandi’s decision to ban animal fabrics, PETA sent vegan chocolates in the shape of a bunny to the fashion retailer.

“Champagne corks are popping at PETA as we celebrate Moda Operandi making the fashion world a kinder place for foxes, alligators and other animals,” Reiman added.

The fashion curation platform isn’t alone in doing without exotic animal skins. It joins other major retailers, including Calvin Klein, Chanel, Diane von Furstenberg, HUGO BOSS, Jil Sander, Karl Lagerfeld, Nordstrom and Tommy Hilfiger, who have already banned fur and exotic skins from their designs.

PETA called on Louis Vuitton and Hermès to follow suit.

Operating mode

The online luxury shopping destination for high fashion and a fashion discovery platform was co-founded by fashion editor Lauren Santo Domingo in 2010.

The former Vogue director launched the concept after noticing a disconnect between bold fashion pieces on the run and what was available in stores. Thus, Moda Operandi was launched to allow customers to pre-order looks directly from designers, immediately after their show.

Moda is now the one-stop shop for ready-to-wear, couture, accessories, fine jewelry and home decor from hundreds of designers and brands. It also has showrooms in New York, London and Hong Kong and ships to 125 countries around the world.

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