Animal rights group PETA criticizes LVMH and Kering

Animal rights group PETA published a new research study on the supply chains of LVMH and Kering. The study reveals appalling conditions for the animals used in some of the luxury companies’ products.


The Asian branch of the animal rights organization managed to secure images at two Indonesian slaughterhouses that supply LVMH, writes FashionUnited. The video shows, among other things, how live pythons are handled with hammers. Then they were hung up and inflated with water using garden hoses to make it easier to remove their skin.

Gucci, owned by Kering, is also indirectly guilty of animal cruelty. Serious mistreatment of lizards has been reported at one of the brand’s suppliers.


In 2016, PETA had already targeted LVMH, investigating crocodile and ostrich farms linked to the fashion house as suppliers. At the time, the organization revealed images of “plucked” ostriches without anesthesia, for example. The animals were also kept in deplorable conditions.

LVMH and Gucci are on the wrong side of history as long as they sell items made from tortured exotic animal skins, ”said PETA Vice President of International Programs. Mimi Bekhechi.PETA is calling on these companies to stop profiting from the plight of pythons and lizards and commit to banning exotic skins.

“No proof”

Kering said in a response that it “upholds the highest standards of animal welfare, sustainability and working conditions in its supply of precious hides.” According to the luxury house, there is no evidence that the Kering brands are directly or indirectly related to the facility shown in the pictures.

LVMH did not specifically address the allegations regarding the mishandling of snakes, but stated the following: “LVMH respects all views and sensitivities on the use of raw materials of animal origin, and we support and are actively involved in the industry’s efforts to achieve best practice. Our intention is to provide customers with a product that has been manufactured in the most responsible and ethical manner possible. “

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