Anatomy of style: with Naima Zahin

Naima Zahin, who goes by The Sassy Londonista, is a professional makeup artist, personal stylist and fashion influencer based in London. With a career spanning over 11 years, she has worked with some of the stars of the Pakistani media community and Bollywood celebrities in Singapore, Dubai and the UK. This week, TEdit decodes Naima’s personal style.

How would you describe your personal style?

Elegant, modern and trendy, I like to dress according to my mood and the weather, darker outfits in winter and bright and cheerful in summer.

How has your style evolved over the years?

Answer: Over the years, my style has inevitably been influenced by Instagram and social media, and in general, especially when it comes to certain trends and being more confident in my own style. As a teenager it was always basic and minimalist – from my outfits to my makeup – I only used this black kohl liner – look (thank goodness it’s over *lol*) as I was getting older and becoming more aware of my style personality – my style evolved with me and became more modern and sophisticated.

What do you wear effortlessly east or west?

Answer: Both! But I love oriental outfits – they’re part of my identity, like I’m quietly obsessed with them. Living in London, I jump at any excuse to break out my shalwar kameez. I wandered around Regent Street in desi outfits. I do not care. I have a penchant for oriental wear, but I use a healthy dose of both.

How do you dress according to your morphology?

Answer: My body type is rectangular, which means there isn’t too much definition to my figure, and it’s pretty simple. I usually choose A-line skirts, ruffled and layered tops. Dresses that give definition to my necklines and volume to the upper body. Sleeveless, strapless and sweetheart lines are my thing. I also like blazers, long jackets and capes.

What do you think is the biggest mistake a person can make when getting dressed?

Answer: Do not dress according to your style, personality and body type. It can be disastrous!

What item of clothing are you hesitant to wear and why?

Ans: Nothing in particular, I don’t mind experimenting, if it’s something I’m not comfortable with I just try to style it in different ways before I finally get it right.

What are three essential pieces of clothing that everyone should have in their wardrobe?

Answer :

1. Good fitted jeans (depending on your body type)

2. A good quality leather jacket – black to be precise.

3. A classic shoulder bag that goes with almost anything!

What is the fundamental mistake that girls make when choosing a figure for themselves?

Answer: A common mistake I’ve noticed is not dressing according to your body shape. It can make you look older and frumpy – there are so many quizzes online that can help people figure out their body shape. When it comes to fashion and style, there are no rules that say there is only one style.

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